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DAN HOLLINGS ON VIRAL (Word-of-mouth) MARKETING:
I'm often asked what is the secret to creating a successful viral marketing campaign? It's really rather simple: 1) you give people something interesting or exciting to talk about and 2) you suggest simple ways they do this (online and off).DAN HOLLINGS ON MOBILE MARKETING:
Mr Online and Mr Offline are sitting in a bar discussing their various marketing tactics when in walks the young, voluptuous Miss Mobile; after a few drinks they strike up a conversation. "Hey, why not come over to Myspace and we can Google together" says Mr. Online. Immediately Mr. Offline pipes in, "Hey, forget that, I can get you on billboards or perhaps a magazine spread." Totally unimpressed, Miss Mobile strolls to the door, turning to say, "Sorry guys, it sounds like neither of you are in to TEXT."DAN HOLLINGS ON MOBILE MARKETING:
There was a time when we reached in our pocket to jingle our change. Today, it's our pocket that jingles us... as we reach not for change, but for our mobile devices. Tomorrow, it'll be mobile marketers jingling in our pockets for that change. Wait, I hear a jingle, I think the change is already upon us.MORE MARKETING QUOTES >>>
