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DAN HOLLINGS ON MOBILE MARKETING:
Online and offline marketing have been dating for several years now without any solid plans for marriage in sight, but then Mobile marketing comes flirting along; now it seems everyone wants a chance in the back seat.DAN HOLLINGS ON MARKETING:
The most important thing a marketer can possess is a good review or testimonial, and there are only two reasons why you might not have a bounty of these on hand: 1) your product or service stinks or 2) you're not asking.DAN HOLLINGS ON MOBILE MARKETING:
The iPhone is one of those tipping point technologies that may cause many business owners and marketers to mistakenly walk the plank. The decision to create a mobile site seems a waste of time now, after all, the iPhone puts the full internet in the pocket of many potential customers by simply shrinking your site. But ask yourself, do mobile site visitors really have the same needs as a web site visitor? If you think so, I have 2 recommendations: 1) shrink your site and 2) call a shrink.DAN HOLLINGS ON MICRO-BLOGGING / MICO-CONTENT:
In H. G. Wells' novel "War of the Worlds," we were reminded once again that power and success can emerge from the microscopic; such is the case today as text messaging, IM, micro-blogging and even tiny Google ads prove that the distance between ho-hum and pure pithy genius can be in as few as 140 characters.MORE MARKETING QUOTES >>>
